Fairwayly
A live tee-time finder for UK golf, with a WhatsApp bot that replies with times and booking links.
See how it worksAI websites, digital visibility and an AI back office
Get found.Get chosen.Grow your business.
PetBizAI helps independent businesses win more of the right customers, and gives pet businesses an AI back office that already speaks their language.
Built and checked by one person. Kirsty Skeates: 10 years in the pet industry, five running her own canine hydrotherapy clinic.
Who is a good dog groomer for a nervous cockapoo near Beverley?
Look for a groomer who explains how they handle anxious dogs, lists what a first visit involves and shows their qualifications.
One local salon answers this on its own website, with a page on nervous dogs and clear prices for a first groom.
Source: your businessIllustration of an AI answer, not a real result.
A note from Kirsty
I ran the clinic, did the marketing at night and learnt this the hard way
For five years I ran Fit4DogsUK, a canine hydrotherapy clinic in Beverley. I know what it is like to finish a day in the pool and then start on the website, the Google listing and the posts.
So I taught myself to build with AI. Three years on, I build the websites and tools I wish I had back then, and I check every page myself before it goes anywhere near your customers.
You will always be talking to me. Usually with Tui asleep under the desk, waiting for her walk.
Kirsty
Scroll to take them for a walk
How does a customer actually reach you?
They ask
A customer asks Google or ChatGPT a question. "Who can help with my nervous dog near me?"
Most businesses lose them here, because nothing on their site answers the question.
They find your Google profile
Hours, photos, reviews and services. They decide in seconds whether you look open and active.
We keep it accurate and posted to every month.
They land on your website
They want their question answered, proof you know your stuff, and a price or a next step.
We build pages that open with the answer.
They get in touch
One clear button. Two taps on a phone. No hunting.
That is the whole job: found, chosen, booked.
Which bit of that walk is broken for you?
Answer three quick questions and get a straight recommendation. No email needed.
Question 1 of 3
What is costing you the most right now?
Question 2 of 3
What is your website like?
Question 3 of 3
Where do most new customers come from today?
- My website is out of date, or I do not have oneWebsite design and developmentA website that answers customer questions, builds trust and makes it easy to enquire, book or buy.
- Local customers cannot find me on Google or MapsGoogle Business Profile managementMonthly upkeep of your Google listing: accurate details, regular posts, fresh photos, review support and a simple report.
- I want to appear when people ask Google or AI tools for a recommendationSEO and AEO servicesSearch engine and answer engine optimisation, so Google and AI tools understand what you offer and who you serve.
- I want stronger relationships with the customers I already haveCommunity managementSetup, launch and ongoing management of a Facebook Group or Skool community for your customers.
Your AI back office for pet businesses
Assistants already loaded with pet industry language. Pick one and see what it does with a few rough notes.
You type
Dog groomer in Hull. Topic: how often should a cockapoo be groomed?
You get a draft like this
How often should a cockapoo be groomed?
Most cockapoos need a full groom every 6 to 8 weeks, with brushing at home three to four times a week. The exact gap depends on coat type and length.
Next sections drafted: What happens if you leave it longer? What does a first groom involve? How do I brush between visits? Plus five FAQs.
You type
Dog walker, Instagram and Facebook, friendly tone, three posts this week.
You get a draft like this
Mon: Photo of this week's muddiest dog. Caption asks followers to guess the walk.
Wed: Tip post. Three signs your dog needs a midday break when you are at work.
Fri: Availability post. Two solo walk slots open from next month, with a link to enquire.
You type
Grooming salon. Need a clause for matted coats.
You get a draft like this
Matted coats. If your dog's coat is severely matted, we will clip it short for your dog's welfare. We will always talk to you first. Clipping a matted coat takes longer and carries a higher risk of skin irritation, so an extra charge may apply.
You review every clause before using it. This is a draft, not legal advice.
You type
Bella, 8yo lab, third hydro session. Owner says less stiff in mornings. Did 4 x 2 min treadmill, good gait, tired on last set. Same again next week, maybe add a fifth.
You get a draft like this
S: Owner reports reduced morning stiffness since last session.
O: Underwater treadmill, 4 x 2 minutes. Gait pattern good. Fatigue noted on final set.
A: Tolerating current programme well.
P: Repeat next week. Consider progressing to 5 sets if fatigue has resolved.
Start free with 30 credits, then £10 per month for every assistant. Cancel any time.
Recent project
Fairwayly: ask for a tee time, get one
I work part-time in a golf club office, so I built the tool I wanted. Golfers ask in plain English, by web or WhatsApp, and get live visitor times with direct booking links. Clubs get a Monday email showing which days to promote.
Fairwayly
Any tee times Saturday morning near Beverley? Two of us.
Saturday, 2 playersI found three clubs with visitor times before noon.
08:12 and 08:40Parkland course, 18 holes. Book direct
09:30Links course, 18 holes. Book direct
Anything for nine holes?
10:04 and 10:20Nine-hole loop. Book direct
Illustration with sample times. Real screenshots to follow.
From the AI attic
Things I made at 4am
I build things. For years I hid most of them. These are out in the open, and most are free.
AI Back Office
Seven assistants that already speak pet business. Blogs, social, terms, SOAP notes.
Try the demoVisibility self-check
Ten questions, two minutes. See how easy you are to find and trust online.
Check yoursPet Business Brain
The knowledge base template that lets your business run on systems, not memory.
Get the templateDog trainer systems audit
A 24-point check across bookings, client comms, pricing, marketing and boundaries.
Read the guideBlog idea generator
Stuck for a topic? Question-led blog ideas for your kind of pet business.
Open itHow we work
- Practical first. Roughly 80% action and 20% theory. You get things you can use.
- Human-led AI. A person plans, checks and signs off every piece of work.
- Honest by default. No guaranteed rankings, fake reviews or invented results.
- Always improving. Launch, learn and keep refining.
Free, two minutes
How visible is your business?
Ten questions on your website, Google profile and content. You get a score and your top three fixes straight away.
Useful resources
Can you use AI to write a pet business contract? What you need to know
Yes, AI can draft pet business contracts, waivers and cancellation policies in minutes. Treat it as a first draft and get it reviewed before clients sign.
Why Google's AI Overviews change everything for pet business marketing
Google's AI Overviews answer searches before any website link. Here is how pet businesses write content that gets quoted in them.
The hub-and-spoke content system: turn one blog post into 23 social posts
A hub-and-spoke content system turns one blog post into 2 LinkedIn posts, 7 Facebook or Instagram posts and 14 Threads posts. Here is how to set it up.
PetBizAI FAQs
How can PetBizAI help my business get found online?
PetBizAI fixes the route a customer takes to reach you: an accurate Google Business Profile, a website that answers their questions, content that AI tools can quote, and a clear way to get in touch.
What does PetBizAI do?
PetBizAI builds AI-assisted websites and manages digital visibility for independent businesses, and runs the AI Back Office, a set of AI assistants made for pet businesses.
Does PetBizAI only work with pet businesses?
No. The digital services are for independent businesses of all kinds, including pet services, hospitality and local services. The AI Back Office is made for pet businesses only.
How much does the AI Back Office cost?
You can start free with 30 credits. Full access is £10 per month and you can cancel at any time.
Where is PetBizAI based?
PetBizAI is based in East Yorkshire, UK, and works with businesses online.
Not sure where to start?
Tell us about your business and we will recommend the first step with the biggest impact.