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Community management for independent businesses

Build a community, not just an audience. PetBizAI sets up, launches and manages a Facebook Group or Skool community where your customers can ask questions and stay connected.

Enquire about community managementSee what's included

Why build a community for your business?

A community gives customers a place to ask questions, learn from each other and stay in touch between visits. It builds trust and loyalty in ways social posts alone often do not, and it shows you the questions customers ask most.

  • Closer relationships with existing customers
  • Fewer repeated questions in your inbox
  • Real insight into what customers need
  • Loyal members who recommend you

What's included?

Platform guidance
Help choosing between a Facebook Group, which is free and familiar, and Skool, a paid platform suited to memberships and training.
Community setup
Structure and categories, member rules and guidelines, welcome messages and onboarding.
Launch planning
Launch content and help inviting your first members.
Content calendars and prompts
Discussion prompts led by real customer questions.
Moderation and member onboarding
Clear rules, applied consistently, so members feel safe taking part.
Engagement reporting
A monthly report on participation and relationships, not just numbers.

How does it work?

  1. Plan

    We agree who the community is for, what it should achieve and which platform suits it.

  2. Set up

    We build the structure, categories, rules, welcome messages and onboarding.

  3. Launch

    We plan launch content and help invite the first members.

  4. Manage and report

    We keep conversations going, moderate and report on engagement each month.

Real engagement, not vanity metrics

  • A smaller community where members talk to each other beats a large, silent one
  • No bought members, fake accounts or artificial growth
  • Conversations led by real customer questions
  • Clear rules and moderation so members feel safe
Kirsty Skeates, founder of PetBizAI

Who does the work?

Kirsty Skeates is the founder of PetBizAI. She has 10 years in the pet industry, including five years running Fit4DogsUK, a canine hydrotherapy and rehabilitation clinic in Beverley, East Yorkshire. She builds websites and AI tools for independent businesses and speaks at Pet Industry Federation events on AI adoption. She is active in online business communities and knows what keeps members coming back.

You work directly with Kirsty, not an account manager. More about Kirsty

Related services

Community management FAQs

What is community management?

It is the ongoing running of an online group for your customers: setup, welcoming members, discussion prompts, answering and directing questions, moderation and engagement reporting.

Should I use a Facebook Group or Skool?

Facebook Groups are free and suit local or broad audiences. Skool is a paid platform that suits memberships, courses and training. We help you choose.

Do I still need to be involved?

Yes, a little. Members join because of your expertise. We prepare the content, prompts and moderation so your time goes to the conversations where your expertise counts.

Will you grow my member numbers?

We help you invite the right people and make the community worth joining. We do not buy members or use artificial growth.

Is this a PetBizAI community I join?

No. This service sets up and manages a community for your own business and your own customers.

How much does community management cost?

It depends on whether you need setup and launch, ongoing management or both. Get in touch for a recommendation.

Ready to build your community?

Tell us about your business and your customers and we will suggest a starting approach.

Enquire about community management

Raining again?

Five indoor exercises for your dog

Gentle, low-impact and done on a rug in your living room. Tap a card, count your reps, tick it off.

0 of 5 done today

1Sit to stand5 slow reps

Builds strength in the back legs and core, a little like a squat.

  1. Stand in front of your dog on a non-slip rug or mat.
  2. Ask for a sit, then lure them up into a stand with a treat held at nose height.
  3. Go slowly. A straight, square sit matters more than speed.
2Cookie stretch3 each side

A gentle stretch for the neck and back that keeps them supple.

  1. With your dog standing, hold a treat by their nose.
  2. Slowly move it towards their shoulder, then their hip, so they bend to follow it.
  3. Hold for a count of three, then do the other side. Skip this one if your dog has a neck or back problem.
3Square stand3 holds

Encourages your dog to share their weight evenly across all four legs.

  1. Ask your dog to stand with all four feet square underneath them.
  2. Reward them for staying still and balanced.
  3. Build up from 5 seconds to 15 seconds over a few days.
4Slow figure of eight4 loops

Gentle weaving that works both sides of the body evenly.

  1. Place two cushions or chairs about two metres apart.
  2. On lead, walk your dog slowly in a figure of eight around them.
  3. Keep it to a calm walking pace, never a trot.
5Find it1 round of 5 to 10 treats

Sniffing is tiring in the best way, with no impact on joints.

  1. Ask your dog to wait while you hide a few treats around one room.
  2. Say "find it" and let them search at their own pace.
  3. Start easy and make the hiding places harder as they improve.

Safety first. Check with your vet or a qualified canine physiotherapist before trying exercises with a dog that is recovering from injury or surgery, or has a known health condition. Use a non-slip surface. Stop if your dog seems sore, lame or unwilling.

Full guide with tips for each exercise