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Practical AI and digital services, built by a business owner

Kirsty Skeates founded PetBizAI to help independent businesses get found online, and to help pet business owners use AI with confidence.

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Kirsty Skeates, founder of PetBizAI, working at her laptop

Who is behind PetBizAI?

I have spent ten years in the pet industry, including five years running Fit4DogsUK, a canine hydrotherapy and rehabilitation clinic in Beverley, East Yorkshire.

Running a business taught me two things. Being easy to find and easy to trust matters more than almost anything else. And owners have very little time for marketing and admin.

Alongside the clinic I spent about three years learning to build with AI. That work became PetBizAI and its AI Back Office for groomers, trainers, walkers and canine therapists.

I also work in operations, bookings and events at a golf club. That led to Fairwayly, a live tee-time finder that helps golfers book directly with clubs.

How I work

  • Practical first. Roughly 80% action and 20% theory, focused on things you can use.
  • Human-led AI. AI makes the work efficient. A person plans, checks and signs off all of it.
  • Honest by default. No guaranteed rankings, fake reviews or invented results.
  • Done is better than perfect. Launch, learn and improve.

Speaking and community

I speak at Pet Industry Federation events about AI adoption, and I shared my views on a pet industry panel about using AI without losing your voice.

I build in public with other founders. The SheBuilds community helped me turn ideas into tools.

Meet Tui

Outside work you will find me walking my dog, Tui. Years of working with dogs and their owners shape how I approach every business I help. She is also the dog walking along the top of this website.

Kirsty Skeates walking her dog Tui along a riverside path in autumn

About PetBizAI FAQs

Who founded PetBizAI?

Kirsty Skeates founded PetBizAI. She has 10 years in the pet industry, including five years running Fit4DogsUK.

What does PetBizAI do?

PetBizAI provides digital services for independent businesses and the AI Back Office for pet businesses.

Does PetBizAI only work with pet businesses?

No. Digital services cover independent businesses of all kinds, including hospitality and local services. The AI Back Office is pet-specific.

Where is PetBizAI based?

East Yorkshire, UK, working with businesses online.

How can I contact Kirsty?

Use the contact page, email info@petbizai.co.uk or message her on LinkedIn.

Let's work together

Websites, being found online, or an AI back office for your pet business: get in touch.

Get in touch

Raining again?

Five indoor exercises for your dog

Gentle, low-impact and done on a rug in your living room. Tap a card, count your reps, tick it off.

0 of 5 done today

1Sit to stand5 slow reps

Builds strength in the back legs and core, a little like a squat.

  1. Stand in front of your dog on a non-slip rug or mat.
  2. Ask for a sit, then lure them up into a stand with a treat held at nose height.
  3. Go slowly. A straight, square sit matters more than speed.
2Cookie stretch3 each side

A gentle stretch for the neck and back that keeps them supple.

  1. With your dog standing, hold a treat by their nose.
  2. Slowly move it towards their shoulder, then their hip, so they bend to follow it.
  3. Hold for a count of three, then do the other side. Skip this one if your dog has a neck or back problem.
3Square stand3 holds

Encourages your dog to share their weight evenly across all four legs.

  1. Ask your dog to stand with all four feet square underneath them.
  2. Reward them for staying still and balanced.
  3. Build up from 5 seconds to 15 seconds over a few days.
4Slow figure of eight4 loops

Gentle weaving that works both sides of the body evenly.

  1. Place two cushions or chairs about two metres apart.
  2. On lead, walk your dog slowly in a figure of eight around them.
  3. Keep it to a calm walking pace, never a trot.
5Find it1 round of 5 to 10 treats

Sniffing is tiring in the best way, with no impact on joints.

  1. Ask your dog to wait while you hide a few treats around one room.
  2. Say "find it" and let them search at their own pace.
  3. Start easy and make the hiding places harder as they improve.

Safety first. Check with your vet or a qualified canine physiotherapist before trying exercises with a dog that is recovering from injury or surgery, or has a known health condition. Use a non-slip surface. Stop if your dog seems sore, lame or unwilling.

Full guide with tips for each exercise