Menu

Built, shipped and still running

Our work

Everything here was planned, built and checked by Kirsty. No stock case studies and no invented results.

Fairwayly: live tee times for UK golf

Fairwayly is a tee-time finder that turns live visitor availability into plain-English answers, on the web and on WhatsApp. One site serves two audiences: golfers looking for a round, and clubs that want to fill quieter times.

  • Two customer journeys planned and built in one site
  • A WhatsApp bot that replies with live times and booking links
  • A Monday email for clubs, built from each club's live visitor tee sheet, with days to promote and ready-to-use social drafts
  • Built to be found through search, WhatsApp and AI assistants
  • Sample data and in-development features labelled honestly
Visit Fairwayly

Illustration with sample times. Real screenshots to follow.

The AI Back Office

A set of AI assistants for UK pet businesses, live at petbizai.app. Each one does a single job, from blog posts to SOAP notes, using instructions written from ten years in the pet industry.

Start freeWhat's included

You type

Dog groomer in Hull. Topic: how often should a cockapoo be groomed?

You get a draft like this

How often should a cockapoo be groomed?

Most cockapoos need a full groom every 6 to 8 weeks, with brushing at home three to four times a week. The exact gap depends on coat type and length.

Next sections drafted: What happens if you leave it longer? What does a first groom involve? How do I brush between visits? Plus five FAQs.

Sample output, shortened. You check and edit every draft.

This website

You are looking at the third project. This site is built the way we build for clients: answer-first pages, structured data on every page, and a blog that Kirsty publishes by asking her AI assistant, then approving a preview.

  • Every page loads as plain, fast HTML
  • Every blog post carries a quick answer and FAQ markup for AI tools
  • Nothing goes live without a person approving it
Get a site like this
petbizai.co.uk/blog

Quick answer

Each post opens with a 40 to 60 word answer. It is the part AI tools quote.

Want to be the next project here?

Tell me about your business and I will suggest where to start.

Start a conversation

Raining again?

Five indoor exercises for your dog

Gentle, low-impact and done on a rug in your living room. Tap a card, count your reps, tick it off.

0 of 5 done today

1Sit to stand5 slow reps

Builds strength in the back legs and core, a little like a squat.

  1. Stand in front of your dog on a non-slip rug or mat.
  2. Ask for a sit, then lure them up into a stand with a treat held at nose height.
  3. Go slowly. A straight, square sit matters more than speed.
2Cookie stretch3 each side

A gentle stretch for the neck and back that keeps them supple.

  1. With your dog standing, hold a treat by their nose.
  2. Slowly move it towards their shoulder, then their hip, so they bend to follow it.
  3. Hold for a count of three, then do the other side. Skip this one if your dog has a neck or back problem.
3Square stand3 holds

Encourages your dog to share their weight evenly across all four legs.

  1. Ask your dog to stand with all four feet square underneath them.
  2. Reward them for staying still and balanced.
  3. Build up from 5 seconds to 15 seconds over a few days.
4Slow figure of eight4 loops

Gentle weaving that works both sides of the body evenly.

  1. Place two cushions or chairs about two metres apart.
  2. On lead, walk your dog slowly in a figure of eight around them.
  3. Keep it to a calm walking pace, never a trot.
5Find it1 round of 5 to 10 treats

Sniffing is tiring in the best way, with no impact on joints.

  1. Ask your dog to wait while you hide a few treats around one room.
  2. Say "find it" and let them search at their own pace.
  3. Start easy and make the hiding places harder as they improve.

Safety first. Check with your vet or a qualified canine physiotherapist before trying exercises with a dog that is recovering from injury or surgery, or has a known health condition. Use a non-slip surface. Stop if your dog seems sore, lame or unwilling.

Full guide with tips for each exercise