Digital services / Website design and development

AI website design and development

A good website answers the questions customers ask before they choose you, then makes the next step obvious. PetBizAI builds sites for independent businesses that do exactly that, for Google and for AI assistants.

How do AI tools decide which businesses to recommend?

AI assistants such as ChatGPT, Gemini and Google AI Overviews build answers from websites they can read and trust. Clear, specific, well-structured pages are easier to quote and recommend, so every site is built with four things in place.

  • Answer-first pages that respond to real customer questions
  • FAQs and structured data so search engines read your services correctly
  • The same business details on your site, your Google profile and your listings
  • Visible expertise: named people, real experience and evidence

What website services does PetBizAI offer?

New website development
Mobile-friendly sites planned around what your customers need and what your business needs from them.
Website redesign
Clearer navigation, sharper messaging, an updated design and stronger routes to an enquiry.
SEO and AI search visibility
Pages and content structured so search engines and AI tools understand what you do and who you serve.
Website content and conversion
Service pages, FAQs and customer journeys that answer real questions and lead to bookings.
Ongoing website support
Updates, content improvements and maintenance so the site stays accurate.

How does a website project work?

  1. Understand your business

    We cover your customers, your goals and the questions people ask before choosing you.

  2. Plan your website

    We map the pages, structure and content needed to explain your offer clearly.

  3. Design, develop and test

    The site is built with AI-assisted development and tested on mobile and desktop before launch.

  4. Launch, measure and improve

    After launch we check how people find and use the site, then keep improving it.

Fairwayly: live tee times for UK golf

A tee-time finder built by Kirsty Skeates using AI-assisted development. One site serves golfers looking for a round and golf clubs that want to fill quieter tee times.

Illustration with sample times. Real screenshots to follow.

Kirsty Skeates, founder of PetBizAI

Who does the work?

Kirsty Skeates is the founder of PetBizAI. She has 10 years in the pet industry, including five years running Fit4DogsUK, a canine hydrotherapy and rehabilitation clinic in Beverley, East Yorkshire. She builds websites and AI tools for independent businesses and speaks at Pet Industry Federation events on AI adoption. She approaches website building as practical, clear and focused on bookings.

You work directly with Kirsty, not an account manager. More about Kirsty

Website design and development FAQs

What is AI-assisted website development?

AI tools help with drafting, building and testing. A person plans the structure, checks every page and makes the decisions.

What is answer engine optimisation (AEO)?

AEO means structuring a website so AI tools can understand your business and use it in their answers. It builds on SEO with question-led content, clear FAQs, structured data and visible expertise.

Will my website still rank on Google?

Yes. Every site includes SEO foundations: mobile-friendly pages, clear titles and headings, fast-loading content and consistent local business information.

Which platforms do you build on?

It depends on your business and how you want to update the site. Options include Squarespace for owners who want a visual editor, fast static sites managed with AI like this one, and Lovable for custom web apps such as Fairwayly.

Can you improve my existing website?

Yes. Options include a redesign, rewriting pages around customer questions, stronger calls to action and better search and AI visibility, without a full rebuild.

Do you offer ongoing support?

Yes. Support covers updates, content improvements and maintenance, and it combines well with Google Business Profile management and SEO and AEO services.

How much does a new website cost?

The cost depends on the number of pages, the content you need and any integrations such as booking systems. You get a clear quote after a short conversation, before any work starts.

Who do you build websites for?

Independent businesses, including groomers, dog trainers, canine therapists, hospitality businesses and other local services.

Let's talk about your website

New site, redesign or improvements to what you already have: tell us where you are and we will suggest a sensible next step.

Raining again?

Five indoor exercises for your dog

Gentle, low-impact and done on a rug in your living room. Tap a card, count your reps, tick it off.

0 of 5 done today

1Sit to stand5 slow reps

Builds strength in the back legs and core, a little like a squat.

  1. Stand in front of your dog on a non-slip rug or mat.
  2. Ask for a sit, then lure them up into a stand with a treat held at nose height.
  3. Go slowly. A straight, square sit matters more than speed.
2Cookie stretch3 each side

A gentle stretch for the neck and back that keeps them supple.

  1. With your dog standing, hold a treat by their nose.
  2. Slowly move it towards their shoulder, then their hip, so they bend to follow it.
  3. Hold for a count of three, then do the other side. Skip this one if your dog has a neck or back problem.
3Square stand3 holds

Encourages your dog to share their weight evenly across all four legs.

  1. Ask your dog to stand with all four feet square underneath them.
  2. Reward them for staying still and balanced.
  3. Build up from 5 seconds to 15 seconds over a few days.
4Slow figure of eight4 loops

Gentle weaving that works both sides of the body evenly.

  1. Place two cushions or chairs about two metres apart.
  2. On lead, walk your dog slowly in a figure of eight around them.
  3. Keep it to a calm walking pace, never a trot.
5Find it1 round of 5 to 10 treats

Sniffing is tiring in the best way, with no impact on joints.

  1. Ask your dog to wait while you hide a few treats around one room.
  2. Say "find it" and let them search at their own pace.
  3. Start easy and make the hiding places harder as they improve.

Safety first. Check with your vet or a qualified canine physiotherapist before trying exercises with a dog that is recovering from injury or surgery, or has a known health condition. Use a non-slip surface. Stop if your dog seems sore, lame or unwilling.

Full guide with tips for each exercise