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SEO and AI search optimisation

Customers search on Google, Google Maps and AI assistants such as ChatGPT and Gemini. PetBizAI helps your website give clear, trustworthy answers so all of them understand what you offer.

Request a website visibility reviewSee what's included

What is AEO, in plain English?

Answer engine optimisation (AEO) makes your website the clearest, most trustworthy answer to the questions your customers ask. It builds on SEO rather than replacing it. Nobody controls exactly what AI tools include in their answers, but clear content improves your chances.

  • Answer real questions in your customers’ own words
  • Show expertise through named people and real experience
  • Keep details consistent across your website and listings
  • Use structured data so your services are read correctly

SEO and AEO: what is the difference?

They work together, and most businesses need both.

SEO helps your pages appear in Google results

  • Page titles, headings and descriptions
  • Fast, mobile-friendly pages
  • Local search and Google Business Profile

AEO helps AI tools understand and use your content

  • Question-led pages and FAQs
  • Clear, self-contained answers
  • Structured data and visible expertise

Read the complete guide to answer engine optimisation

What's included in SEO and AEO services?

Website visibility audit
A review of search performance and how easily AI tools can understand your site.
Customer question research
The questions and search terms people use before choosing a business like yours.
SEO content improvements
Key pages rewritten and restructured for customers and search engines.
Answer engine optimisation
Answer-first content and FAQs that AI tools can understand, trust and quote.
Structured content and schema
Schema markup that describes your business, services and FAQs accurately.
Local search improvements
Consistent details across your site and listings so local customers find you.
Content gap analysis
Topics your site does not cover yet, with a plan for what to add.
Search performance monitoring
Visibility tracked over time, with the plan adjusted together.

How does it work?

  1. Visibility review

    We check your website, your Google presence and how clearly the business comes across.

  2. Question research

    We find the questions and searches customers use before choosing.

  3. Improve and structure

    Content is improved, FAQs and structured data are added and local details are fixed.

  4. Monitor and refine

    We track changes in visibility and keep improving.

Honest optimisation, written for people first

  • No promises of guaranteed rankings or guaranteed places in AI answers
  • No keyword stuffing and no mass-produced AI content
  • Content written for customers first and search engines second
  • Structured data only where it accurately describes the business
Kirsty Skeates, founder of PetBizAI

Who does the work?

Kirsty Skeates is the founder of PetBizAI. She has 10 years in the pet industry, including five years running Fit4DogsUK, a canine hydrotherapy and rehabilitation clinic in Beverley, East Yorkshire. She builds websites and AI tools for independent businesses and speaks at Pet Industry Federation events on AI adoption. She writes the answer-first content in the PetBizAI Knowledge Hub and blog, and teaches pet business owners to use AI.

You work directly with Kirsty, not an account manager. More about Kirsty

Related services

SEO and AEO services FAQs

What is the difference between SEO and AEO?

SEO helps your pages appear in search results. AEO helps AI tools such as ChatGPT, Gemini and Google AI Overviews understand your content and use it in answers. AEO builds on SEO.

Can you guarantee placement in ChatGPT or AI Overviews?

No. Nobody controls AI answers, and anyone promising guaranteed placement should be treated with caution. The aim is a site that is clear, accurate and trustworthy.

What is a website visibility review?

It checks how easily customers, search engines and AI tools can find and understand your business. It covers content, page structure, local details, structured data and customer questions, and ends with prioritised recommendations.

What is schema markup?

Schema markup is code that describes your business, services and FAQs in a standard format. Visitors do not see it, but it helps search engines and AI tools read your information correctly.

Do I need a new website?

Not always. Rewriting key pages, adding FAQs and structured data and fixing local details often helps. If your current platform is the problem, we will say so.

How much do SEO and AEO services cost?

It depends on the size of your website and the support you need. A visibility review is the best place to start.

Find out how visible your business is

Request a review and get practical, prioritised recommendations.

Request a website visibility review

Raining again?

Five indoor exercises for your dog

Gentle, low-impact and done on a rug in your living room. Tap a card, count your reps, tick it off.

0 of 5 done today

1Sit to stand5 slow reps

Builds strength in the back legs and core, a little like a squat.

  1. Stand in front of your dog on a non-slip rug or mat.
  2. Ask for a sit, then lure them up into a stand with a treat held at nose height.
  3. Go slowly. A straight, square sit matters more than speed.
2Cookie stretch3 each side

A gentle stretch for the neck and back that keeps them supple.

  1. With your dog standing, hold a treat by their nose.
  2. Slowly move it towards their shoulder, then their hip, so they bend to follow it.
  3. Hold for a count of three, then do the other side. Skip this one if your dog has a neck or back problem.
3Square stand3 holds

Encourages your dog to share their weight evenly across all four legs.

  1. Ask your dog to stand with all four feet square underneath them.
  2. Reward them for staying still and balanced.
  3. Build up from 5 seconds to 15 seconds over a few days.
4Slow figure of eight4 loops

Gentle weaving that works both sides of the body evenly.

  1. Place two cushions or chairs about two metres apart.
  2. On lead, walk your dog slowly in a figure of eight around them.
  3. Keep it to a calm walking pace, never a trot.
5Find it1 round of 5 to 10 treats

Sniffing is tiring in the best way, with no impact on joints.

  1. Ask your dog to wait while you hide a few treats around one room.
  2. Say "find it" and let them search at their own pace.
  3. Start easy and make the hiding places harder as they improve.

Safety first. Check with your vet or a qualified canine physiotherapist before trying exercises with a dog that is recovering from injury or surgery, or has a known health condition. Use a non-slip surface. Stop if your dog seems sore, lame or unwilling.

Full guide with tips for each exercise